{"id":2388,"date":"2014-07-21T00:10:58","date_gmt":"2014-07-21T06:10:58","guid":{"rendered":"http:\/\/steamtrainsandghosts.wordpress.com\/?p=2388"},"modified":"2014-07-21T00:10:58","modified_gmt":"2014-07-21T06:10:58","slug":"what-does-a-self-published-career-look-like","status":"publish","type":"post","link":"https:\/\/steamtrainsandghosts.com\/?p=2388","title":{"rendered":"What does a self-published career look like?"},"content":{"rendered":"<body><p><\/p>Inspired by Jim C. Hines\u2019s openness about his own <a href=\"http:\/\/www.jimchines.com\/2014\/01\/2013-writing-income\/\">writing income<\/a> and Hugh Howey\u2019s analysis of <a href=\"http:\/\/authorearnings.com\/\">Amazon\u2019s sales figures<\/a>, I decided to do some analysis of my own books\u2019 sales data. I got these data from Amazon\u2019s Kindle Direct Program and Smashwords, a site that distributes e-books to just about every bookselling site that\u2019s not Amazon. Both programs offer authors a wealth of statistics about how their books are doing.\n<p>I got into this game at the end of 2009. I aggregated all my data collected since then into the following two charts. One shows book sales per month and the other shows downloads of free books per month.<\/p>\n<div id=\"attachment_2392\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/steamtrainsandghosts.files.wordpress.com\/2014\/07\/sales1.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2392\" class=\"size-large wp-image-2392\" src=\"http:\/\/steamtrainsandghosts.files.wordpress.com\/2014\/07\/sales1.png?w=600\" alt=\"Click for full size!\" width=\"600\" height=\"266\" loading=\"lazy\"><\/a><p id=\"caption-attachment-2392\" class=\"wp-caption-text\">Click for full size!<\/p><\/div>\n<div id=\"attachment_2394\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/steamtrainsandghosts.files.wordpress.com\/2014\/07\/downloads1.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2394\" class=\"size-large wp-image-2394\" src=\"http:\/\/steamtrainsandghosts.files.wordpress.com\/2014\/07\/downloads1.png?w=600\" alt=\"Click for full size!\" width=\"600\" height=\"264\" loading=\"lazy\"><\/a><p id=\"caption-attachment-2394\" class=\"wp-caption-text\">Click for full size!<\/p><\/div>\n<p>The first thing you\u2019ll notice is that I\u2019m not making a princely amount of money. That shouldn\u2019t come as much of a surprise. The next thing you\u2019ll notice is that my books do way better on Barnes and Noble than anywhere else. This <em>is<\/em> a surprise to me, and while I don\u2019t know exactly what\u2019s going on, I have a few ideas.<\/p>\n<p>I\u2019ll walk you through some of the features of the figures. First of all, what happened in September of 2010? Well, I published my second novel, <em>The Confederacy of Heaven<\/em>. At the time, both <em>The Confederacy of Heaven<\/em> and <em>Grizelda<\/em> were free. (<em>Grizelda<\/em> was briefly $2.99 and I managed to sell one, which is why there\u2019s a blip in the sales figure.) Why did I suddenly get a bunch of free downloads of both books once <em>The Confederacy <\/em><em>of Heaven<\/em> went up? One idea I\u2019ve got is that <em>The Confederacy of Heaven<\/em> was a hit in B&amp;N\u2019s free book category and pulled\u00a0<em>Grizelda<\/em> up with it, all while I suspected nothing. Or maybe I signed up for Barnes and Noble distribution that month, or Smashwords added more distribution channels that month.<\/p>\n<p>What happened in September of 2013? The free downloads drop off there and the sales spike up. For this one, I know what\u2019s going on. In September 2013 I signed up with the Amazon Kindle program and switched my books from free to $3.99. It seems to be working well, but my B&amp;N sales might be declining, just like the free downloads generally have declined since June 2011.<\/p>\n<p>A couple other notes on the figure: Apple\u2019s download data look pretty spiky because for a couple of years they would report all their downloads to Smashwords once a year in December. They started reporting once a month in 2013. My free downloads figures for Smashwords itself are underestimated because Smashwords only tells me when somebody redeems a 100% off coupon for one of my books. They don\u2019t store data on other kinds of downloads for more than 90 days. I generally get 2 or 3 downloads of my free short stories per day.<\/p>\n<p>You can see that little orange bump there when people redeemed coupons from my <a href=\"https:\/\/www.kickstarter.com\/projects\/347502931\/cannon-fodder\">Kickstarter campaign<\/a>.<\/p>\n<p>So why do my books sell so much better on Barnes and Noble than anywhere else? I think there\u2019s a couple of reasons. Barnes and Noble is bigger than any other channel except Amazon. And I had two novels distributed through Barnes and Noble free for a few years. This gave the books a chance to build up a stock of book reviews that convinced people to buy later on. I don\u2019t have any free download data for Amazon because Amazon will only let you give away your book for two weeks per year, <em>only<\/em> if you agree to publish exclusively with them. But that\u2019s a gripe for another day.<\/p>\n<p>You can\u2019t tell from these figures, but why does <em>The Confederacy of Heaven<\/em> consistently sell better than anything else, on every channel? I think it\u2019s better than <em>Grizelda<\/em> but worse than <em>Cannon Fodder<\/em>, and it definitely has the worst cover art. But I sure appreciate the attention.<\/p>\n<p>What do you guys think? Would you like to see another <em>Confederacy of Heaven<\/em> giveaway? Better cover art? Have you got any sales stats on your blog?<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Inspired by Jim C. Hines\u2019s openness about his own writing income and Hugh Howey\u2019s analysis of Amazon\u2019s sales figures, I decided to do some analysis of my own books\u2019 sales data. I got these data from Amazon\u2019s Kindle Direct Program and Smashwords, a site that distributes e-books to just about every bookselling site that\u2019s not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[36,118,745,769,799],"class_list":["post-2388","post","type-post","status-publish","format-standard","hentry","category-shameless-self-promotion","tag-amazon","tag-books","tag-self-publishing","tag-smashwords","tag-statistics"],"_links":{"self":[{"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2388"}],"version-history":[{"count":0,"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=\/wp\/v2\/posts\/2388\/revisions"}],"wp:attachment":[{"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steamtrainsandghosts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}